Founded in 2017, BG has grown into one of Qatar’s most recognized destinations for premium and niche fragrances. With a curated selection from the world’s finest perfume houses, BG has cultivated a loyal following that values craftsmanship, exclusivity, and exceptional olfactory experiences.
As the brand evolved, it needed an identity that reflected its elevated positioning while honoring the trust and recognition it had built over the years. Our objective was to deliver a refined rebrand that would strengthen BG’s presence in the luxury fragrance market and resonate with a new generation of discerning customers.
The rebrand focused on creating a more refined, contemporary presence. Renaming the company from Beauty Gallery to BG established a stronger, more distinctive identity, supported by a sophisticated forest green and gold palette that reflects luxury, exclusivity, and timeless elegance.
The BG monogram is a bold, minimalist mark designed to convey confidence and prestige. Its clean geometric form creates a memorable visual identity, while the gold finish reinforces the brand’s commitment to quality, craftsmanship, and exceptional fragrance.
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