Tivoli came to Paradigm with forty-plus years of authority in Qatar’s luxury furniture market and a social presence that needed a special touch. The objective was to translate a 23,000 sqm destination into a feed giving each international brand under the Tivoli roof room to breathe while holding one recognisable voice across the whole account, and shifting the perception from furniture retailer to design authority.
We run the account end to end as Tivoli’s social partner. A defined visual system keeps Roche Bobois, Natuzzi, Cattelan Italia and the wider portfolio distinct without fracturing the feed, and bilingual copy carries the same tone in Arabic and English rather than translating one into the other.
We handle the full production pipeline in-house. Styled showroom and lifestyle shoots anchor the visual language, shot on location across the Tivoli floors so each brand reads in its own setting. Motion, 3D and animated detail work push the feed past static, giving texture, finish and craftsmanship something to do on screen. Every asset is graded to a consistent palette and cut per platform, so a collection launch works as a carousel, a reel and a story without being reshot three times.
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